![]() The majority of these customers are small merchants and entrepreneurs. GoDaddy reports that it hosts more than 10 million websites globally and has 17 million total customers. ![]() irections to physical storefronts were requested more than 11,000 times.” They “were viewed over 1 million times and resulted in. The company said that during its beta test of the new integration there were just over 1,500 participating local businesses. GoDaddy will also report on GMB-driven traffic and related actions: profile/listings views, calls, directions requests and website visits. He said, however, the company doesn’t currently have a solution for attributes (but implied one was in the roadmap). Another feature of the GoCentral-GMB integration, GoDaddy will provide stock photography if there’s no available hi-res imagery from the business itself. Lehyani added that GoDaddy was “trying to reduce friction” around claiming and populating GMB listings. This is striking but not surprising given that GMB still has a major awareness problem “on the street” - despite being a critical tool for search visibility. Lehyani told me that a majority of eligible small businesses (service area businesses or those with a physical location) have not claimed their GMB profiles. Claiming and populating a GMB profile directly on Google is free. The GMB integration is included with the Business Plus and Online Store hosting plans. GoDaddy’s Nissim Lehyani told me that none of the company’s other SMB website building competitors offer a similar capability. GMB registration and submission is integrated with the company’s GoCentral website builder.īusiness data from the website is uploaded to GMB and verification is compressed from weeks to days. Website hosting and small business marketing firm GoDaddy has done an integration with Google that largely automates the process of setting up and verifying a Google My Business (GMB) profile.
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